The RMN Networks has a new home to showcase its hyperlocal storytelling creativity. Officially launched through a virtual event hosted by Camille Pereira of iFM Manila and Zhander Cayabyab of DZXL 558, the RMN Networks Channel is a web-based, interactive media launcher platform dedicated to the network’s premier creative broadcast programs, digital streaming–exclusive content, and marketing services for brands and advertising partners. It is a digital space where employees, audiences, and advertisers can experience everything RMN Networks has to offer—all in one place.
RMN Networks’ own Zhander Cayabyab and Camille Pereira (DJ Reyna Ivana) hosting the virtual launch.
More than a broadcast technology upgrade, the channel represents the network’s continued commitment to what has always defined The RMN Networks: creating authentic connections with hyperlocal communities across the Philippines, a mission it has upheld for nearly 75 years.
The RMN Networks Chairman, Eric S. Canoy, explained, “The RMN Networks is once again charting a bold course forward, a path built not just on tradition but on transformation…In our continuing desire to strengthen our relevance in each community, kailangan natin mas mapalapit sa kanila. They must hear, see, and feel us, pero higit sa lahat, kailangan maramdaman nilang naiintindihan natin sila.”
Screenshot of Eric S. Canoy delivering the Power of One keynote and State of the Network Address.
This drive to connect is what inspires RMN Network’s constant digital transformation. The team knew that reaching a new generation of audiences and clients meant rethinking how the network presented itself, not just ON-AIR and ON-GROUND, but more importantly, ONLINE.
Tristan Nacino, Head of Innovations and Business Development, captured the strategy simply as: “Hyperlocal is what actually makes us relevant because anyone can be one network, but we are the only hyperlocal network.” The channel ensures that The RMN Network’s hyperlocal storytelling continues to resonate with communities across the Philippines.
Tristan Nacino explains the insights and backstory behind the new RMN Networks Channel.
Behind the channel are The RMN Network’s three pillars in action. First, RMN Broadcast continues to be the network’s backbone, carrying decades of trusted radio programming to loyal listeners. Second, 360x Media, which engages advertisers and brand partners with integrated marketing campaign solutions that include ON-AIR advertising, ON-GROUND activations, ONLINE Social Engagements, and HYPERLOCAL research and insights. Lastly, the 360x Studios reaches new audiences with original and online streaming exclusive content combined with repurposed legacy materials for both streaming and social platforms. Together, these pillars are woven into the channel, creating a hub where every part of RMN Network comes together.
As Enrico Guido O. Canoy, Executive Vice President and COO of RMN Networks, said: “It doesn’t take away from our legacy business; it complements it. That’s why, as part of the legacy business, we’re still committed to further expand across the nation.”
EVP and COO of RMN Networks, Enrico Guido Canoy, shares the operational importance of the new RMN Networks Channel.
“It’s a way for us to really showcase what we’re really good at, everything we get better at every day. And I think that it’s a way we can truly be a partner to a lot of brands, especially sa mga brand-building and advertising needs nila,” Erika Canoy-Sanchez, RMN-MMV Executive Vice President and COO, added.
Erika Canoy-Sanchez discusses the value of the new RMN Networks Channel for advertisers and brand partners.
Exploring the channel is an experience in itself. Engagement starts with a 360-degree virtual reality portal that lets users travel back in time to the birthplace of the first RMN radio station, DXCC, in Cagayan de Oro City. This immersive walkthrough brings to life the RMN Network’s origin story, where every detail inside the station reveals compelling stories and facts about the network—especially its founder, Don Henry Canoy.
The new channel lets you explore the origin story of RMN Networks—just click the link above.
The Broadcasting page features an interactive map of the Philippines marked with location pins that highlight RMN’s nationwide reach. Each pin, when clicked, reveals detailed profiles and key programs of every RMN station, including relevant hyperlocal facts and even trivia of their area and its communities.
For advertising and media agencies, including brand partners, the 360X Media page offers an easy-to-navigate media planning dashboard where all of RMN Network’s 360X Media offerings are organized like an online catalog, covering research, broadcast, digital, and on-ground services for quick access.
The channel also features RMN Drama, one of the network’s legacy products, and to date, still holds a loyal following, especially from the local communities in Visayas and Mindanao, including Metro Manila. There is also the digital audio stories via Serye FM, which is the network’s partnership with the Podcast Network Asia, where guests can listen to directly from the site.
Last but not least is 360X Studios, showcasing the network’s creativity and hyperlocal storytelling produced exclusively for online streaming across the network’s multiple digital and social media platforms.
“You’re able to connect with them on a deeper and personal level, you’re not only able to share the highlights of who we are as a network, not only our success stories, but also the best and brightest of what each and every single hyperlocal station can bring,” Enrique O. Canoy, RMN Network’s Vice President for Integrated Media, explained further.
Enrique O. Canoy highlights how the new channel connects audiences and showcases hyperlocal creativity.
The launch of the RMN Network Channel signals a new milestone for the network, one where employees can collaborate more easily, audiences can engage more deeply, and advertisers gain one convenient place to discover RMN Network’s services and map out their campaigns.
As the RMN Networks Chairman noted, “Change is not something we fear, it’s always something we lead…Hyperlocal storytelling is not just a strategy, it is our strength, it is our DNA. We don’t just talk to people, we talk with them.”
With this launch, RMN Networks moves forward as one story, one channel, one hyperlocal network. Visit www.thermnnetworks.ph today to explore the story of the most hyperlocal media network in the Philippines!
